Bear with me a little bit and everything will become crystal clear as you read on.

 

Let’s paint a picture! You know when they get a hallmark card that has a personalized message talking about you that the person that gave it to you, took care and time sorting through the cards to select the perfect card with the right words. On the other hand, if you get a card with too little words or words that have no resemblance to you then you know that the person put little to no effort into choosing the right card for you.

 

So it is with designing a logo or brand or any marketing/advertising material that represents you or your business. People can tell how much thought and effort you put into your own business and measure that by how much time and effort you will put into them! It’s that simple!

 

Let’s look at one more example that we all can relate to!

 

When you sit down at a meal! Hungry and ready to eat! You look down at your plate and see a well decorated plate with a well-arranged pallet and valiant colors. On the other hand, before you sit down at the table you look over at the plate and can’t tell what it is!...so you say I’m not hungry right now!

 

If you put clipart or raggedy art out there for your audience, they will know!  

 

So the question is… does your marketing material compel or repel people? Visual is everything in the world of marketing!